A couple of interesting articles about how much you do really may be tracked - also - hmmm how does one get a job combing through social media for a living - where can I sign up ;)
mashable.com/2010/03/02/data-mining-social-media/
www.creditcards.com/credit-card-news/social-networking-social-graphs-credit-1282.php
en-us.nielsen.com/rankings/insights/rankings/internet
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