Innovative video

So reading techdirt - they had a link to this video - I really like the video, the music and group - I think it would be cool to do something like this - is also could see something like this being a cool project to work on, to use as a crowdfunding incentive and to connect to fans and other artists....

http://www.youtube.com/watch?v=Whv1tLqKZig&feature=player_embedded