Interesting app and story possibility

tumbled across this article - techcrunch.com/2010/06/07/stickybits-pepsi/

What hit me was the line from the article "The next person to scan that barcode sees your message and can leave their own. So objects with no IP addresses, like a case of cheese at a farmer’s market in Boulder, Colorado or a Twix bar in Kenya can unlock their own stories."

Of course use the word story and mix in the social nature of Stickybits and well... Is this a new form of geocaching? You can have a stickybit barcode on your hidden cache and when people find it, well, the story goes from there...

and yes the transmedia storytelling possibilities pop up in my head too.

AAAGGGGG so much stuff, so much to do, so little time to play